PATTERN by Tracee Ellis Ross is here to fulfill the unmet beauty needs of the curly, coily & tight-textured hair community. Let’s celebrate, empower & embrace our true patterns.
OUR PROMISE
We will meet your hair where it is & empower your curl pattern.
We will give you access to your best curls in your own bathroom (or someone else’s).
We promise to nourish your hair with affordable and effective products & cherish your health with safe ingredients.
We promise to help keep your hair healthy & hydrated, juicy & joyful.
BORN FROM PASSION & LOVE
“I wanted to create a line of products that gave our hair the support it needed to be its true self.” – Tracee Ellis Ross
PATTERN focuses on healthy hair & encourages each hair texture to take up as much space as it desires. We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.
OUR VISION
May we support the curliest, coiliest &
tightest of hair textures.
May we embrace, love and celebrate our
community & the gorgeous hair we have.
May we know our hair is strong.
May we know our curls are flexible.
May we know our texture is resilient.
May we know our patterns are magic.
May our hair live its best life.
